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The Formula for Success: Decoding Unai Emery’s Impact Rating Revolution at Aston Villa

Analyzing Villa's Defensive and Offensive Turnaround

Aston Villa: The Data-Driven Revolution (Static Report)
Matchweeks 1–15 Analysis

From Turmoil to Title Contenders: The Data-Driven Revolution

Aston Villa’s climb from near the bottom of the table to 2nd place, capped by the momentous victory over Arsenal, wasn’t accidental. It was a structural and psychological correction visible in the Impact Rating (IR) data. This report analyzes the precise moments and metrics that powered their ascent, translating the raw data into an understandable narrative focused on their **Defensive Stability** and **All Player** performance.

Phase 1 (MW 1-5) Defensive Instability & Low IR
Phase 2 (MW 6-15) Structural Control & IR Surge

Key Insight

“When Emi is in goal, we defend with more confidence. He changes the energy of the team.”

Unai Emery, Oct 3, 2025, BBC Sport

The UCL Hangover: A Crushing Start

The contrast between last season’s historic fourth-place finish—a campaign lauded for its defensive resilience and relentless consistency—and the opening five weeks of the current campaign was jarring. Having competed in the UEFA Champions League for the first time in decades, the emotional and physical toll seemed to hit the squad hard. The structural stability that defined their success vanished, replaced by defensive anxiety and disjointed attacking play that left them hovering perilously close to the relegation zone.

“It was baffling. This was a team that knew how to suffer, knew how to win ugly. Suddenly, they looked scared of their own shadow. The post-Champions League burnout felt real, and if it wasn’t fixed quickly, Emery’s legacy was genuinely at risk.” — Jamie Carragher, Sky Sports Analyst

The data confirms the chaos. The aggregated team Impact Rating (IR) for Matchweeks 1–5 dropped by nearly 30% compared to the previous season’s average. This wasn’t just a loss of form; it was a crisis of structure that required radical intervention, which Unai Emery provided.

The Manager’s Voice: A Chronological View

The Impact Rating data aligns perfectly with Unai Emery’s public commentary, charting the team’s mental and tactical journey from a poor start to a high-momentum charge.

MW 1-5: Lacking Identity

“We are lacking presence, lacking aggressiveness, and lacking the identity we built last season. This is not the Aston Villa I want to see.”

— Unai Emery, Sept 14, 2025, The Guardian

Pre-MW 6: The Contract Concern

“We need clarity with Emi’s contract situation before we bring him back into the lineup. Nothing is more important than stability.”

— Unai Emery, Aug 24, 2025, Sky Sports

MW 6-15: Structure is Stronger

“The players are showing character. Every match, the structure is stronger, the reactions are clearer, and the performances are more complete.”

— Unai Emery, Nov 10, 2025, The Athletic

Post-Arsenal: Belief Confirmed

“We are playing with ambition. Today you saw a team that believes. Our improvement is no coincidence—it comes from hard work and from the players trusting the process.”

— Unai Emery, Dec 6, 2025, Sky Sports

The Tactical Fix: How Structure Propelled Villa to Second

The ascent from the bottom half to 2nd place is a testament to Unai Emery’s deep, data-led understanding of tactical football. The turning point, visible both in his public tone and the objective metrics, occurred around Matchweek 6, coinciding with critical defensive personnel and tactical adjustments. The team quickly rediscovered its identity, tightening the midfield, deploying faster transitions, and, most importantly, regaining the high defensive IR metrics that underpin all of Emery’s successful teams. This rapid transformation is what makes this season’s story so compelling.

“This is classic Emery genius. He didn’t panic-buy; he fixed the engine he had. The data tells us the defensive foundation was restored first—especially with the keeper situation resolved—and then the offensive sparks, like Buendía, could actually execute. They are genuine title contenders now, and that is a miraculous turnaround.” — Gary Neville, The Athletic

The following graph (focused on Defensive Stability) and statistics provide the analytical evidence, translating the manager’s successful decisions into quantifiable performance improvements across the squad’s core positional units.

Data Insights: Core Defensive Stability

The chart below illustrates the dramatic shift in defensive stability across all key positional groups between the poor start (MW 1-5) and the successful surge (MW 6-15). The Goalkeeper improvement acted as the foundation for the backline’s collective rise.

GK and Defensive Positional Avg IR Comparison (Static Image)
A static bar chart comparing the average Impact Rating (IR) for Goalkeeper, Center-Back, Fullback, and DMC positions between Matchweeks 1-5 (light bar) and Matchweeks 6-15 (dark bar).
Analysis: The significant rise in GK Avg. IR reflects the restored stability. Although some central averages declined (DMC), key fullbacks (FB Avg. +4.0) and Center Backs (CB Avg. +6.1) showed a vital improvement in stability and ball progression.

The Catalyst

Emi Martínez

🧤

Martínez’s initial absence, though short, and subsequent instability led to a low **GK Avg. IR of 27.55** (MW 1-5). His return provided the necessary confidence, boosting the metric to **39.25** (MW 6-15).

GK Avg. IR (MW 1-5) 27.55
GK Avg. IR (MW 6-15) 39.25

Offensive Efficiency

Emi Buendía

Buendía’s IR per Minute average **jumped dramatically** in Phase 2. This suggests he utilized his time on the pitch with maximum efficiency, driving critical actions in attacking transitions and creating chances that turned tight games in Villa’s favour. He was the vital offensive spark.

0.55
IR Per Minute

The Cutting Edge: Attacking Efficiency and the Buendía Effect

After stabilizing the defensive foundation, the next critical phase was the revolutionizing of the attack. The improvement wasn’t merely due to volume but synergy: the central pairing of Ollie Watkins’ relentless high-pressure work and Morgan Rogers’ growth provided the goal threat and tactical consistency. However, the qualitative jump came from Emiliano Buendía. His phenomenal IR per Minute (IR/m) rating, reaching an elite **0.55** in Phase 2, illustrates a player operating at peak efficiency. When he was on the pitch, the critical actions—chances created, successful final third passes, and key assists—exploded.

“Buendía’s numbers are scary. When you see an attacking midfielder hitting 0.55 IR per Minute, it’s not just form, it’s tactical perfection. Emery has found the key to unlocking his most devastating creative asset, and that singular efficiency is the reason Villa are now capable of beating anyone on a given day.” — Alan Shearer, Match of the Day

This collective offensive efficiency, anchored by Watkins and fueled by Buendía’s creation and Rogers’ increased contribution, allowed the entire attacking structure to function at a far higher level, turning tight draws into crucial victories and solidifying Villa’s position among the league’s elite. The individual breakdown below highlights these dramatic improvements.

Player Deep Dive: Statistical Breakdown (All Players)

This table shows the individual performance changes across all players, filtered by the highest Impact Rating (IR) in Phase 2 (MW 6-15).

Player Position MW 1-5 Avg IR MW 6-15 Avg IR Trend Key Contribution
Emiliano Martínez GK 35.53 42.12 Overall IR increased post-return. GK Avg. IR saw a vital rise from 27.55 to 39.25.
Boubacar Kamara DMC 31.58 32.26 Consistent performance, holding central midfield stability across both periods.
Matty Cash Right Back 30.44 31.11 Consistent IR, providing reliable defensive and attacking width.
Ezri Konsa Center Back 26.22 31.14 Solid improvement in defensive reliability, becoming a steady presence.
Amadou Onana DMC 41.81 27.63 Decline in defensive IR, possibly due to a deeper tactical role or rotation.
Lucas Digne Left Back 3.23 26.09 Massive resurgence, indicating full integration into the Emery system after a poor start.
Morgan Rogers AMC 9.01 24.27 Huge jump, becoming a far more impactful player in the attacking midfield.
Emilliano Buendía AMC 11.56 22.34 Doubled his Avg IR, reflecting his elite efficiency (0.55 IP/m) and attacking spark.
Ollie Watkins Center Forward 13.41 22.07 Significant rise in IR, demonstrating increased goal involvement and forward linking.
Pau Francisco Torres Center Back 12.47 21.80 Strong IR improvement, anchoring the progressive passing from the back.
Donyell Malen Right Forward 6.25 19.54 Massive jump in attacking output, becoming a key contributor in the second phase.
John McGinn DMC 16.26 13.76 Slight dip in IR, suggesting his role may have shifted toward more off-ball control.
Evann Guessand Center Forward 3.99 11.24 Tripled his Impact Rating, providing reliable forward depth.
Jadon Sancho Left Forward 8.14 11.13 Modest increase, contributing to the overall improvement in wide attacking positions.
Ross Barkley DMC 8.72 Appeared in the second period, adding rotational depth to the midfield.
Lamare Bogarde Center Back 8.48 2.66 IR drop despite remaining in the squad rotation.
Youri Tielemans DMC 22.51 Absent from the lineup during the second period resurgence.
Harvey Elliott AMC 9.49 Absent from the lineup during the second period resurgence.
Victor Lindelof Center Back 2.50 Absent from the lineup during the second period resurgence.
Marco Bizot GK 25.57 Replaced by Martínez, dropped out of the primary GK rotation.
Bradley Burrowes Right Forward -1.30 Negative starting IR and absent in the second period rotation.

The Impact Rating data confirms that this is a team reborn, guided by renewed confidence and a structure that is now trusted by the players.

AV Performance Analysis Unit

Data Source: 365Scores • Analysis: Aston Villa Performance Unit

League Referenced: Premier League