{"id":10646,"date":"2025-07-19T06:35:28","date_gmt":"2025-07-19T06:35:28","guid":{"rendered":"https:\/\/www.365scores.com\/news\/?p=10646"},"modified":"2025-07-19T06:35:31","modified_gmt":"2025-07-19T06:35:31","slug":"snoop-dogg-part-owner-of-swansea","status":"publish","type":"post","link":"https:\/\/www.365scores.com\/news\/snoop-dogg-part-owner-of-swansea","title":{"rendered":"Snoop Dogg becomes a part-owner of Swansea, joining a growing trend"},"content":{"rendered":"\n<p>Imagine Snoop Dogg, the Long Beach legend with a joint in one hand and a mic in the other, strolling into a Welsh football stadium, decked out in <a href=\"https:\/\/www.365scores.com\/en-us\/football\/team\/swansea-28\">Swansea City\u2019s<\/a> white and black kit. It sounds like the setup for a wild music video, but it\u2019s real life.<\/p>\n\n\n\n<p>The rap icon has become a co-owner of Swansea City, a gritty <a href=\"https:\/\/www.365scores.com\/en-us\/football\/league\/championship-1\">Championship<\/a> club with dreams of <a href=\"https:\/\/www.365scores.com\/en-us\/football\/league\/premier-league-7\">Premier League<\/a> glory. This isn\u2019t just a random flex. It\u2019s part of a growing wave of celebrities diving into sports ownership, from Hollywood stars to NFL legends.<\/p>\n\n\n\n<p>Snoop\u2019s move, alongside names like <a href=\"https:\/\/www.365scores.com\/en-us\/football\/player\/luka-modric-62\">Luka Modric<\/a>, is shaking up the football world, promising to boost Swansea\u2019s global vibe and maybe, just maybe, turn the Swans into a household name. Let\u2019s break down how Snoop\u2019s dropping it like it\u2019s hot in the football scene and what it means for the beautiful game.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Snoop Dogg&#8217;s Next Episode<\/h2><nav><ul><li class=\"\"><a href=\"#from-long-beach-to-liberty-stadium\">From Long Beach to Liberty Stadium<\/a><\/li><li class=\"\"><a href=\"#why-swansea-why-snoop\">Why Swansea? Why Snoop?<\/a><\/li><li class=\"\"><a href=\"#the-celebrity-owner-playbook\">The Celebrity Owner Playbook<\/a><\/li><li class=\"\"><a href=\"#modrics-magic-touch\">Modric\u2019s Magic Touch<\/a><\/li><li class=\"\"><a href=\"#the-championships-star-studded-showdown\">The Championship\u2019s Star-Studded Showdown<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"from-long-beach-to-liberty-stadium\">From Long Beach to Liberty Stadium<\/h3>\n\n\n\n<p>Snoop Dogg, the 53-year-old rap superstar, has taken his entrepreneurial hustle to Swansea City, a club rooted in the working-class heart of Wales. According to reports, Snoop\u2019s minority stake in the Championship side is a calculated move to blend his love for football with his business savvy. The guy\u2019s got a history of bold ventures, such as Snoop Youth Football League and his own wine label, so why not a football club?<\/p>\n\n\n\n<p>Swansea, who\u2019ve been grinding in the Championship since their 2018 Premier League relegation, now have a co-owner with 89 million Instagram followers and a knack for making anything cool. He\u2019s already modeled their 2025-26 home kit, strutting in the jersey like it\u2019s a fresh tracksuit from the \u201890s. This isn\u2019t just about money. It\u2019s about swagger, and Snoop\u2019s bringing it in spades.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\"><p lang=\"en\" dir=\"ltr\">He found the shirt that fits. <a href=\"https:\/\/twitter.com\/SnoopDogg?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@snoopdogg<\/a> \ud83e\udda2 <a href=\"https:\/\/t.co\/Tx4P4Bt8EB\">pic.twitter.com\/Tx4P4Bt8EB<\/a><\/p>&mdash; Swansea City AFC (@SwansOfficial) <a href=\"https:\/\/twitter.com\/SwansOfficial\/status\/1945906424480960563?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 17, 2025<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-swansea-why-snoop\">Why Swansea? Why Snoop?<\/h3>\n\n\n\n<p>You might be wondering: why would a global icon pick a mid-table Championship club? Snoop\u2019s own words give a clue: he sees Swansea as an underdog, a scrappy fighter much like himself, rising from the streets to stardom. The club\u2019s story, a proud, working-class city with a team that\u2019s punched above its weight, hit him right in the feels. Swansea\u2019s not new to the spotlight; they spent seven seasons in the Premier League and won the 2013 League Cup.<\/p>\n\n\n\n<p>However, recent years have been tough, with a 21st-place Championship finish in 2023\/24, narrowly avoiding relegation. Snoop\u2019s investment, alongside American owners Brett Cravatt and Jason Cohen, is about giving the Swans a new lease of life and a social media presence. And who&#8217;s better than Snoop Dogg?<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\">\r\n<p dir=\"ltr\" lang=\"en\">Snoop bequeathed Steph a Death Row chain \ud83d\ude02 <a href=\"https:\/\/t.co\/UWFL8EbnAD\">pic.twitter.com\/UWFL8EbnAD<\/a><\/p>\r\n\u2014 365Scores (@365Scores) <a href=\"https:\/\/twitter.com\/365Scores\/status\/1557158617496838144?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 10, 2022<\/a><\/blockquote>\r\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-celebrity-owner-playbook\">The Celebrity Owner Playbook<\/h3>\n\n\n\n<p>Snoop\u2019s not alone in this game. The football world\u2019s turning into a red-carpet affair, with celebrities snapping up stakes in clubs like they\u2019re collecting vintage sneakers. Ryan Reynolds and Rob McElhenney turned Wrexham AFC into a global sensation, complete with a Hulu docuseries that\u2019s got fans from LA to London cheering for a once-obscure Welsh side. Their formula? Star power, smart marketing, and a sprinkle of Hollywood magic leading to three straight promotions.<\/p>\n\n\n\n<p>Then there\u2019s Tom Brady, the NFL GOAT, who grabbed a slice of Birmingham City in 2023, though their relegation to League One last season shows not every investment\u2019s a slam dunk. A$AP Rocky\u2019s also in the mix, linked to a potential takeover of Tranmere Rovers in League Two, aiming to bring some Rihanna-level glamour to Birkenhead. The trend\u2019s no fluke. Sports teams are goldmines for branding, and celebrities know it. Snoop\u2019s 89 million Instagram followers are a marketing dream, ready to turn Swansea\u2019s kit launches into viral moments.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\">\r\n<p dir=\"ltr\" lang=\"en\">Brady vs Deadpool!<br \/><br \/>Tom Brady&#8217;s Birmingham City take on Ryan Reynolds&#8217; Wrexham A.F.C. in a Football League One celebrity showdown!<br \/><br \/>Who&#8217;s side are you on? <a href=\"https:\/\/t.co\/781U70trwA\">pic.twitter.com\/781U70trwA<\/a><\/p>\r\n\u2014 365Scores (@365Scores) <a href=\"https:\/\/twitter.com\/365Scores\/status\/1835676646361235564?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 16, 2024<\/a><\/blockquote>\r\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"modrics-magic-touch\">Modric\u2019s Magic Touch<\/h3>\n\n\n\n<p>Snoop\u2019s not the only big name at Swansea. Luka Modric, the Croatian maestro and former Real Madrid star, joined the ownership crew in April 2025. Now playing for AC Milan, Modric brings a footballer\u2019s brain to the boardroom, saying he wants to help Swansea compete at the highest level.<\/p>\n\n\n\n<p>His expertise could guide recruitment or strategy, while Snoop handles the hype. It\u2019s like pairing a master chef with a flamboyant bartender, one\u2019s crafting the perfect dish, the other\u2019s pouring shots for the crowd. Together, they could make Swansea a serious player, both on the pitch and in the global market.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/www.365scores.com\/news\/wp-content\/uploads\/2025\/07\/GettyImages-150721930-1024x723.jpg\" alt=\"SWANSEA, WALES - AUGUST 25:  Michu of Swansea celebrates scoring the second goal during the Barclays Premier League match between Swansea City and West Ham United at the Liberty Stadium on August 25, 2012 in Swansea, Wales.  \" class=\"wp-image-10647\"\/><figcaption class=\"wp-element-caption\">(Photo by Richard Heathcote\/Getty Images)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"the-championships-star-studded-showdown\">The Championship\u2019s Star-Studded Showdown<\/h3>\n\n\n\n<p>The 2025-26 Championship season is shaping up to be a celebrity cage match. Wrexham, now in the second tier thanks to Reynolds and McElhenney, are gunning for a fourth straight promotion. Birmingham City, with Tom Brady\u2019s backing, are clawing their way back after a rough relegation. Snoop\u2019s Swansea will face both, and the Welsh derby against Wrexham is already dripping with drama. It&#8217;s been observed that Swansea\u2019s kit launch took a playful jab at Wrexham\u2019s Hollywood glitz, with Snoop\u2019s involvement stealing the spotlight. Imagine the headlines when these teams clash: \u201cSnoop vs. Deadpool\u201d sounds more like a movie than a football match.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Snoop Dogg\u2019s Swansea saga is more than a quirky headline. It\u2019s a sign of football\u2019s evolving landscape, where entertainment and sport collide. From A$AP Rocky eyeing Tranmere to Natalie Portman championing Angel City FC, celebrities are rewriting the playbook for sports ownership. They\u2019re not just investors; they\u2019re storytellers, using their platforms to amplify clubs\u2019 narratives. For Swansea, this could mean a shot at the Premier League or at least a bigger slice of the global fan pie. As the 2025-26 season kicks off, one thing\u2019s clear: Snoop\u2019s not just bringing the beats, he\u2019s bringing a whole new rhythm to the Swans. Will it lead to glory? Grab a seat, crack open a drink, and let\u2019s find out.<\/p>\n\n\n\n<div data-widget-type=\"predictions\" data-entity-type=\"game\" data-widget-id=\"0.brtnrdanwsm\" data-lang=\"en-US\" data-entity-id=\"4428035\" data-publisher-id=\"125\" data-live-mode=\"true\" data-hide-powered-by=\"true\"><\/div>\n<script src=\"https:\/\/widgets.365scores.com\/main.js\"><\/script>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>By Nicky Helfgott &#8211; <\/em><a href=\"https:\/\/x.com\/NickyHelfgott1\"><em>NickyHelfgott1 on X (Twitter<\/em>)<\/a><\/p>\n\n\n\n<p>Keep up with all the <a href=\"https:\/\/www.365scores.com\/news\" data-type=\"link\" data-id=\"https:\/\/www.365scores.com\/news\">latest football news<\/a> and<a href=\"https:\/\/www.365scores.com\/en-us\/football\/league\/premier-league-7\/news\" data-type=\"link\" data-id=\"https:\/\/www.365scores.com\/en-us\/football\/league\/premier-league-7\/news\"> Premier League news<\/a> on 365Scores!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine Snoop Dogg, the Long Beach legend with a joint in one hand and a mic in the other, strolling into a Welsh football stadium, decked out in Swansea City\u2019s white and black kit. It sounds like the setup for a wild music video, but it\u2019s real life. The rap icon has become a co-owner &hellip;<\/p>\n","protected":false},"author":29,"featured_media":10655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2322],"tags":[2612,3815,2403,3813,2407,3807,3814,279,3811,3808,13,2402,2729,3809,3812,152,2615,3806,2404],"class_list":["post-10646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soccer","category-culture","tag-aap-rocky","tag-angel-city-fc","tag-birmingham-city","tag-bournemouth-fc","tag-celebrity-ownership","tag-championship-football","tag-football-investment","tag-luka-modric","tag-michael-b-jordan","tag-natalie-portman","tag-premier-league","tag-ryan-reynolds","tag-snoop-dogg","tag-sports-branding","tag-swansea-city","tag-tom-brady","tag-tranmere-rovers","tag-welsh-football","tag-wrexham-afc","article_type-discover","article_type-news","article_type-seo","entity_type-competitor","inspiration-365s-articles"],"_links":{"self":[{"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/posts\/10646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/comments?post=10646"}],"version-history":[{"count":4,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/posts\/10646\/revisions"}],"predecessor-version":[{"id":10657,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/posts\/10646\/revisions\/10657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/media\/10655"}],"wp:attachment":[{"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/media?parent=10646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/categories?post=10646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.365scores.com\/news\/wp-json\/wp\/v2\/tags?post=10646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}