Adidas Azteca

  • Soccer
    A view of the Jabulani, the ball for the 2010 FIFA World Cup in South Africa

    How the World Cup Ball Changed the Game

    Everybody touches it, every camera follows it, every fan recognises it, but it rarely receives the individualised attention compared to the screen time it deserves. The World Cup ball is the tournament’s underrated star, evolving with the sport itself. Beginning with laced leather, we have evolved to today’s synthetics and…

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